Lately I have made a discovery, and I have to say it makes me sad. The discovery I have made is that work in my field is not as easy to come by as it was even just a year ago. People are just not spending money like they used to. The rise of internet content and templates means that people are looking to downscale their resources and try to take on a lot of design work for themselves. This leads to some very generic looking content and it’s harder to distinguish any particular voice out there in the market. Not only that, it also leads to poorly produced material.
What will be the long term effect of this handing over of creative output to those who do not make it their life’s expertise? Well I’m a designer so I am going to tell you disaster! Designers role is to think of the end user - always. You know your product, service, content better than anyone but it’s the designer who knows how to reach the people you want to sell to. We make it our mission to understand markets and think of how to get your message out there in the easiest way possible for your audience to digest. This is not just the words on the page but the order they are seen in, how engaging are the colours? When to use a hero image? How to tailor the message to the medium?
Having studied and taught design for well over 15 years I know about these things and I can help you get your brand noticed out in the market.